This video by Brian Dean, founder of Backlinko, provides a comprehensive step-by-step guide on how to rank on the first page of Google. He shares his personal journey of overcoming initial frustrations with SEO and successfully ranking number one in Google for competitive keywords.
Dean emphasizes the importance of using a formula that has worked for him:
1. **Find three low competition keywords**: Dean suggests using tools like AnswerThePublic and Reddit to find long-tail keywords. He also recommends exploring trending topics on explodingtopics.com.
2. **Create epic content**: Dean emphasizes that content needs to be long, in-depth, and include a hook to attract attention and encourage sharing and linking. He cites a study by BuzzSumo that found long-form content gets more backlinks than short content.
3. **Keyword-optimize your content**: Dean advises against keyword stuffing and instead focuses on providing context for Google about the overall topic of the page. He suggests using LSI keywords, which are closely related to your target keyword, to help Google understand the page's topic.
4. **Optimize your content for users**: Dean stresses that content should be structured to provide actionable information as soon as possible and that the design of the content should be user-friendly.
5. **Build backlinks**: Dean explains that backlinks are still important for SEO and suggests using broken link building as a method to acquire them.
6. **Use unique images**: Dean cites a study by Reboot Online that found websites with unique images outranked those with stock photos.
Dean concludes by encouraging viewers to subscribe to his YouTube channel and join his newsletter for exclusive SEO techniques, and challenges viewers to apply the techniques they've learned from the video.
1. The video is about ranking on the first page of Google, using a step-by-step formula.
2. The speaker, Brian Dean, is the founder of Backlinko and has ranked number one on Google for many competitive keywords.
3. Dean initially disliked SEO but later realized the importance of it and began running SEO experiments.
4. Dean suggests finding three low competition, long-tail keywords from tools like AnswerThePublic and Reddit.
5. He emphasizes the importance of creating high-quality, in-depth content, or "epic content," to stand out and get linked to.
6. Dean also suggests using hooks, such as stats or case studies, in the content to make it more appealing to link.
7. He recommends keyword optimization for on-page SEO, including the use of LSI keywords related to the target keyword.
8. Dean advises optimizing content for users, emphasizing a clean and simple design that is easy to read and skim.
9. Backlinks are still important for SEO, and Dean suggests building backlinks through broken link building.
10. Dean concludes with a bonus tip: using unique images in content can have a direct impact on rankings.