The speaker discusses the prevalence of business jargon or "BS" in professional settings, emphasizing its exclusivity and potential for miscommunication. They highlight the importance of using plain language and avoiding unnecessary complexity. The speaker also points out how certain phrases and idioms may not have universal understanding, illustrating this with examples like "drinking the Kool-Aid." They encourage using language that transcends cultural barriers for effective communication in the globalized economy.
1. The speaker is fluent in the language of BS (business speak or bullshit) and uses it in their daily work. [Source: 00:00:03.70 - 00:00:13.50]
2. Business speak is a language used at work to describe and define things. It differs from everyday language used outside of work. [Source: 00:00:11.26 - 00:00:23.66]
3. The speaker was first introduced to the language of BS through their wife, who is a chief marketing officer for a global consulting firm. [Source: 00:00:41.38 - 00:00:50.42]
4. The speaker spent years compiling, researching, and writing a BS dictionary. [Source: 00:01:40.34 - 00:01:46.46]
5. The speaker's presentation is about the rise of BS in the globalized economy and how to make this language less scalable during the fourth industrial revolution. [Source: 00:02:23.30 - 00:02:30.62]
6. The speaker suggests three ways to take the BS out of business speak: using BS to be inclusive and not exclusive, expressing fresh ideas without stale business cliches or big words, and appreciating that a lot of BS is lost in translation depending on the audience. [Source: 00:08:25.38 - 00:18:58.26]
7. The speaker shares several examples of BS phrases and their origins, highlighting how these phrases can get lost in translation across different cultures. [Source: 00:14:12.34 - 00:17:17.38]
8. The speaker concludes by emphasizing the importance of reducing BS in the world, suggesting that if everyone can do this starting at lunchtime, there would be much less BS in the world. [Source: 00:19:00.06 - 00:19:12.78]