The segment discusses India's upcoming festive season and the e-commerce industry's expectations. Key points include:
- India's e-commerce festive sales have been growing, and 2023 could see annual online shopping worth over five lakh crore rupees.
- Concerns about e-commerce growth have arisen due to recent low growth quarters and inflation affecting consumers' pockets.
- Deloitte's research indicates that despite inflation, consumer sentiment in India remains strong, and consumers are willing to spend on luxury products and experiences.
- The segment also features insights from industry experts about the challenges and opportunities in the upcoming festive season, including the role of credit cards, banks, and direct-to-consumer brands in driving sales.
- The discussion covers the expansion of e-commerce into higher-margin categories like beauty, personal care, and apparel.
- The importance of non-metro cities in driving e-commerce growth and how this trend might change in the upcoming festive season is also addressed.
Overall, the e-commerce industry expects a robust festive season with a focus on expanding customer offerings, catering to diverse categories, and addressing consumer sentiments in various regions.
1. The show is Young Turks India, a long-running program focusing on startups and entrepreneurship .
2. The host of the show is Shireen .
3. The country is gearing up for its biggest shopping frenzy as it enters the festive season .
4. The festive season marks the 10th year of e-commerce in India .
5. E-commerce sales in India could reach over five lakh crore rupees by the end of 2023 .
6. The festive season could be the best ever, with merchandise worth 90,000 crores expected to be sold in a month .
7. Despite concerns about e-commerce growth and inflation, consumer sentiment in India remains strong .
8. Consumer confidence is high, and consumers are willing to spend more on premium items and vacations .
9. The per capita income in India is growing, especially in urban areas .
10. The savings percentage has decreased, but discretionary spending by consumers has increased .
11. The e-commerce platforms are expected to be prepared for the festive season, with a focus on unit economics .
12. The festive season is expected to be a big Jamboree, with consumers splurging and spending around the festive period .
13. The festive season is expected to see the largest investment in its history, with money coming from financial partners, credit cards, banks, and D2C brands .
14. The festive season is expected to be the largest ever, but the growth might not be as high as in previous years due to challenges like inflation and the difficulty of getting easy money .
15. Platforms like myntra are expected to introduce new categories and brands during the festive season .
16. The shift towards higher margin categories like beauty personal care and apparel is expected to benefit platforms like myntra .
17. The festive season is expected to see growth in categories like ethnic wear, menswear, fusion, fragrances, and accessories .
18. The number of categories and the share of wallet is expected to grow for some customers, indicating potential growth and best margins for platforms .
19. The festive season is expected to see a doubling of manpower on the warehousing side, a three-shift operation of warehouses, and a ramp-up in analytics to predict areas of stress for merchants .
20. The festive season is expected to see a slight reduction in the average order value (AOV) due to the evened out demand concentration in smaller cities and a tapering in penetration .
21. The categories expected to see high demand in this festive season include beauty and personal care, large electronics, and small oil appliances .