The text is a transcript of a video by Captain Disillusion, a YouTube creator who debunks viral videos and explains how they are made. In this video, he analyzes the Escherian Stairwell, a fake video that claims to show a stairwell that defies the laws of physics. He reveals the various filmmaking techniques used to create the illusion, such as split-screen transitions, compositing, and camera moves. He also criticizes the creator of the video, Michael Lacanilao, for trying to perpetuate the myth and deceive the viewers. He then gives some advice on how to tell good stories using the hero's journey structure and a catchy slogan.
1. The text refers to a segment in a low-budget promotional webseries from the Rochester Institute of Technology (RIT) that features an unusual piece of architecture. [Source: Document 1]
2. The architecture in question is the exterior stairwell located in building seven, one of the first structures put up when RIT made the move from downtown Rochester to suburban Henrietta. [Source: Document 1]
3. The stairwell was designed by Filipino architect Raphael Nelson Lagonda and was built in 1968. [Source: Document 1]
4. The text discusses a project named "Assyrian Stairwell Project" that was a multi-layered web endeavor combining narrative filmmaking, documentary, social media analytics, philosophy, and theoretical physics. [Source: Document 1]
5. The project was created by Michael Luck, a graduate of RIT's school of film and animation, who is also a sci-fi enthusiast and creator of a modern myth. [Source: Document 1]
6. The project was a transmedia art piece that used a variety of techniques to create an illusion of a physically impossible stairwell, with the aim of exploring how the academic world might respond to the apparent physical manifestation of a logical contradiction. [Source: Document 1]
7. The project involved a pair of mockumentaries, a network of fake websites, and a massive crowdfunding campaign focused on keeping the myth alive. [Source: Document 1]
8. The project was eventually deemed a failure and the creator is advised to avoid milking such a project for years into a full-time crowdfunded career. [Source: Document 1]
9. The text also details the filmmaking techniques used to achieve the "Assyrian Stairwell" effect, including the use of real nodal tilts, digital camera shake, and machine-assisted 3D virtual environment recreation technology. [Source: Document 1]
10. The project was intended to go viral and did, although the creator had to file copyright takedown notices against hundreds of reposts. [Source: Document 1]
11. The creator posted misleading signs around the campus to prevent too many people from finding the exhibit, and attendees of the annual "Imagine RIT" festival were encouraged to keep the secret to perpetuate the deception. [Source: Document 1]
12. Despite the creator's efforts to dispel the myth, believers persist and the video continues to drift online as an unlabeled artifact. [Source: Document 1]