Here is a concise summary of the provided text:
**Title:** The Supreme Brand Phenomenon
**Key Points:**
1. **Price Disparity**: A Supreme x North Face jacket costs ~$1,300, while an identical non-Supreme version costs $300.
2. **Brand History**: Supreme evolved from a small NYC skate store (founded in 1994) to a $1 billion streetwear company.
3. **Success Factors**:
* Limited product releases, creating high demand.
* Iconic, bold logo (originally similar to Barbara Kruger's work).
* Appropriation of pop culture imagery.
* Exclusive, hard-to-get products.
4. **Resale Market**: Supreme items can reach 30x their original price after selling out, with some sellers making significant profits.
5. **Devoted Following**: Supreme's "it factor," low quantities, and underproduction drive demand, attracting both enthusiasts and resellers.
6. **Business Strategy**: Supreme's approach is now emulated by other brands, leveraging exclusivity and scarcity to generate hype.
Here are the key facts extracted from the text, each with a number and in short sentence form, excluding opinions:
**Supreme Brand & History**
1. Supreme was founded by James Jebia in 1994.
2. The first Supreme store was located in the Soho neighborhood of Manhattan, New York.
3. Initially, Supreme catered to the burgeoning New York skate scene.
4. By the mid to late 2000s, Supreme's popularity significantly increased.
**Design & Copyright**
5. Supreme's most iconic design is their box logo.
6. The box logo features simple white italic lettering over a plain red background.
7. Supreme has been served cease and desist letters from Louis Vuitton, the NHL, and the NCAA.
**Sales & Distribution**
8. Supreme only sells their merchandise at 11 brick and mortar stores worldwide and their online store.
9. New product releases are typically on Tuesdays at 11 am, with a selection process for in-store purchases.
10. There is a one-item-per-style limit per customer in Supreme stores.
**Pricing & Resale**
11. Supreme items can resell for up to 30 times their original price.
12. Original prices range from around $38 for a T-shirt to $138 for a sweatshirt.
13. Specific collaborations have seen significant resale value increases (e.g., the 2017 Fall/Winter collaboration with The North Face).
**Notable Collaborations & Events**
14. In 2006, Supreme released a collaboration with Nike (Supreme Blazer SB) that initially retailed for around $150.
15. Kanye West wearing the Supreme Blazer SB in 2007 doubled its resale price to around $800.
16. Tyler, the Creator, wearing a Teal Box Logo sweatshirt in a music video increased its resale value to $3,500 (originally priced around $150).