Black Customer Racially Profiled In High End Store | What Would You Do? | WWYD - Summary

Summary

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**Title:** "What Would You Do?" - Racial Profiling in a Store

**Setup:** A social experiment sets up hidden cameras in an upscale Wall Street store to capture reactions to racial profiling. An actor, Gabriel, playing a black customer, is subjected to suspicious treatment by the salesperson, who assumes he can't afford items and might steal.

**Key Moments:**

1. Bystanders (mostly white, affluent customers) largely ignore or condone the discriminatory behavior.
2. One couple eventually speaks out against the profiling, with the wife strongly condemning the salesperson's actions.
3. The experiment takes a twist when Daymond John (Founder of FUBU, Shark Tank investor), disguised, enters the store and is also profiled, highlighting how even a wealthy, well-dressed black individual faces bias.

**Conclusion:** The experiment illustrates the pervasive nature of racial profiling, encouraging viewers to reflect on their own biases and the importance of speaking out against injustice, emphasizing "don't judge a person by their cover."

Facts

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1. **Experiment Location**: The experiment took place at an upscale suit and clothing store on Wall Street.
2. **Actor's Role**: Gabriel, an actor, played a customer being profiled while shopping.
3. **Daymond John's Involvement**: Daymond John, founder of FUBU and Shark Tank investor, observed the experiment from behind the scenes.
4. **Salesman's Behavior**: The salesman made assumptions and acted uncomfortably towards Gabriel, implying he might steal due to his appearance.
5. **Customer Reactions**:
* Most customers did not intervene during the profiling.
* One woman (Crystal Harrison) was incredulous but did not act.
* A couple (Raul Sakera and his wife) eventually spoke out against the profiling.
6. **Second Experiment**: Daymond John, disguised, entered the store to experience profiling firsthand.
7. **Reactions to Daymond John**:
* Similar assumptions were made about him based on appearance.
* No one initially intervened on his behalf.
8. **Interventions**:
* A man eventually spoke out against the profiling when Daymond John was targeted.
* Raul Sakera's wife had previously confronted the salesman about his behavior towards Gabriel.
9. **Location and Demographics**: The store primarily caters to Wall Street bankers, implying a contrast with the profiled individuals' perceived demographics.
10. **Experiment's Purpose**: To highlight racial profiling in upscale retail environments, as part of a "What Would You Do?" scenario.