Here is a concise summary of the provided text:
**Title:** Social Experiment - "Italians First" in a Bar
**Setup:** A social experiment is conducted in a bar in Milan, where an actor playing a bartender (Alessandro) applies the provocative concept of "Italians First" to customers, prioritizing Italian patrons over others, even in situations requiring empathy (e.g., serving someone who is ill).
**Key Findings:**
1. **Initial Reactions:** Customers are initially taken aback but often respond with kindness and politeness, silencing the bartender's provocations with their positive behavior.
2. **Extreme Scenario:** When a person falls ill, customers unanimously help, ignoring the bartender's "Italians First" stance, highlighting the inadequacy of such a concept in situations requiring human empathy.
3. **Revelation:** The experiment reveals that in real-life situations, people tend to prioritize kindness and empathy over divisive ideologies.
**Purpose:** The experiment aims to challenge and comment on the societal implications of exclusionary ideologies, encouraging viewers to reflect on their own reactions and values.
Here are the key facts extracted from the text, without opinions, in short sentences with numbers:
1. **Quote Origin**: The text references a famous statement by Umberto Eco.
2. **Experiment Setup**: A social experiment was conducted in a bar, "Bar Bar and Co".
3. **Experiment Premise**: The bartender applied the concept "Italians first" to all services, including coffee.
4. **Participant Involvement**: Customers reacted to the bartender's provocations in various ways.
5. **Scenario 1**: A customer was served after an Italian, despite arriving first.
6. **Scenario 2**: A person feigned illness, prompting the bartender to apply "Italians first" in a medical context.
7. **Customer Reactions**: Most customers silenced the bartender with kindness, offering to pay for his coffee.
8. **Location of Experiment**: The bar is located in Milan, Italy.
9. **Actor's Role**: "Alessandro" was an actor participating in the social experiment.
10. **Experiment's Purpose**: To test the "Diego theorem" (implied to be related to reactions to "Italians first" concept).
11. **Experiment's Outcome**: The theorem was "100 percent confirmed" after the test.
12. **Post-Experiment Reaction**: Customers were pleased to have been part of a social experiment after being informed.
13. **Original Quote Context**: Umberto Eco's statement was referenced as the starting point for the experiment's concept.