Here is a concise summary of the provided text, which appears to be a transcript of a pitch on a "Shark Tank"-style TV show:
**Pitcher:** Leonardo Arruda (Léo)
**Business:** Decor Colors, a factory specializing in decorative paint effects, and Léo Paints, a paint store (separate entities)
**Ask:** 8.5 million Reais (approximately $1.7 million USD) for 20% of Decor Colors
**Key Points:**
* Rapid growth: 300k Reais first month, 30% monthly increase, projected 47 million Reais turnover next year
* Unique selling point: Easy-to-apply, water-based paint with various effects
* Funds intended for new product development and scaling the business
**Shark Proposals:**
1. **Initial Proposal**: 50% of Decor Colors and Léo Paints for an undisclosed amount (later revealed as 8.5 million Reais)
2. **Counter Proposal**: 50% of Decor Colors for 8.5 million Reais, with a conditional future negotiation for Léo Paints
3. **Final Accepted Proposal**: 10 million Reais for 50% of Decor Colors, with a condition to create a promotional video together
**Outcome:** Léo accepts the 10 million Reais proposal.
Here are the extracted key facts, numbered and in short sentences, without opinions:
**About Leonardo Arruda and His Business**
1. Leonardo Arruda is a businessman and owner of a paint store.
2. He started his company over 10 years ago with 30 square meters.
3. His store expanded to 200, 500, 1000, and 1500 square meters.
4. He now has a 2,200 square meters store in Loren.
5. He also owns a wall covering industry called Decor Colors.
**Decor Colors and Its Operations**
6. Decor Colors is a factory specialized in decorative effects.
7. The company primarily sells to wholesalers.
8. Decor Colors' products are known for ease of application and unique stains.
9. The products are water-based and have no strong smell.
10. The product drying time is approximately 10 minutes.
**Financials and Projections**
11. Leonardo Arruda is seeking R$ 8.5 million for 20% of Decor Colors.
12. His projected turnover for the next year is approximately R$ 47 million.
13. The company's monthly growth rate was 18% (months 1-6) and 16% (months 7-12).
14. The company's profit margin is approximately 23%.
**Investment Proposals and Decisions**
15. One investor proposed R$ 8.5 million for 50% of the factory, conditional on future store inclusion.
16. Another investor proposed R$ 10 million for 50% of the company, without conditions.
17. Leonardo Arruda accepted the R$ 10 million proposal with an additional condition.