The video discusses the value of online advertising, specifically the concept of CPM (Cost Per Mille), which represents the cost for a thousand advertisement impressions on a web page. It highlights that not all internet advertisements pay the same, as some keywords are much more valuable than others.
The most expensive keywords in Google AdWords are related to various industries, with insurance and legal services dominating the list. Mesothelioma lawyers, related to asbestos exposure cases, top the list with a cost of $935 per click. The video explores the reasons behind the high costs and provides insights into the value of specific keywords for advertisers in different regions, such as the UK and the US.
Here are the key facts extracted from the text:
1. CPM stands for "cost per thousand" in online advertising.
2. Not all internet advertisements pay the same, with some keywords being much more valuable than others.
3. The value of keywords can be found in articles like "how does Google make its money" and "the 20 most expensive keywords in Google Adwords."
4. Expensive keywords include terms related to mortgages, cars, medical issues, holidays, and cruises.
5. The top keyword category in the text is "insurance," with a high cost per click (CPC).
6. Other expensive keyword categories include loans, graduate student loans, and credit cards.
7. Mesothelioma-related keywords are among the most expensive, often exceeding $200 per click.
8. Other expensive keywords include terms related to legal services, bail bonds, termites, elderly health, and video production.
These facts summarize the key information without including opinions from the text.