The article discusses how Jio is showing IPL for free, but there are underlying reasons for this. Five points are highlighted:
1. Jio is forcing users to recharge by showing IPL for free, benefiting Jio and indirectly other operators.
2. Jio Cinema is being used to increase its user database, allowing Jio to push notifications and promote its services to non-Jio users.
3. Jio is creating its brand value by showing IPL for free, increasing its visibility and reach.
4. Jio is testing its infrastructure by showing IPL for free, preparing for a potential monopoly in the future.
5. Jio is earning money through advertisements on Jio Cinema, with the potential for more revenue as the platform grows.
The article concludes that Jio's decision to show IPL for free is a strategic move to increase its user base, promote its services, and earn revenue through advertisements.
Here are the key facts from the text:
1. Jio has paid Rs 23,700 crore for 5 years to show IPL.
2. Jio is showing IPL for free, but users still need to recharge their accounts.
3. To watch IPL, users previously needed two things: an internet connection and a subscription.
4. Jio Cinema was previously only available on Jio phones, but now it's available to all users.
5. Jio can increase its database by getting non-Jio users to sign up for Jio Cinema.
6. Jio can convert non-Jio users into Jio users by offering them incentives to port to Jio.
7. Jio has increased its brand value by showing IPL for free.
8. Tata pays Rs 350 crore per year to be the title sponsor of IPL.
9. Jio has given money for five years to show IPL, and this is its first year.
10. Jio's infrastructure can handle a large number of users watching IPL for free.
11. Jio can earn money through advertisements on Jio Cinema.
12. Advertisers pay Jio based on the number of impressions and clicks on their ads.
13. Jio can earn more money from advertisers by increasing its viewership.