The content creator spent 24 hours at an altitude of 4000 feet above sea level, surviving only on Araku's organic coffee, to raise awareness about the decrease in sales of the coffee due to the lockdown caused by the Coronavirus. The creator then visited a nearby village where the organic coffee farmers live and distributed money to the families, bringing smiles to their faces and helping them with their struggles. The video aims to promote and support local businesses, particularly small coffee vendors, and encourage viewers to join the mission.
Here are the key facts extracted from the text:
1. The speaker plans to climb 4000 feet above the ground and stay for 24 hours without eating anything, only drinking coffee.
2. The speaker is doing this challenge to support small businesses in Araku that have been affected by the lockdown due to the Coronavirus.
3. The sales of Araku Arabica Coffee have decreased due to the lockdown and a preference for foreign brands.
4. The speaker spent 24 hours on the hills, drinking organic coffee and surviving only on coffee.
5. The speaker then visited a nearby village where the organic coffee farmers live and gave a little amount of money to all the families there.
6. The speaker climbed a huge mountain and camped at a height of over 4000 feet.
7. The speaker stayed at the campsite for 24 hours, from 6:29 PM to 6:29 PM the next day.
8. The speaker and their team built a fire to keep warm and ward off insects.
9. The speaker drank Araku's premium coffee and described it as having a unique flavor.
10. The team experienced cold weather and fog during their stay on the mountain.
11. The speaker visited local farmers and vendors and gave them money to support their businesses.
12. The farmers and vendors reported a decline in sales due to the lockdown and instant coffee.
13. The speaker gave loans to the farmers and vendors to help them with their losses.
14. The speaker visited many houses in the village and gave a little something to each house.
15. The speaker encouraged their audience to support local businesses and join their mission.