A content creator spends 24 hours at 4000 feet above sea level, surviving only on Araku's organic coffee, to raise awareness about the struggles of local coffee farmers and vendors in Araku, whose sales have decreased significantly due to the COVID-19 lockdown and preference for foreign brands. After completing the challenge, he visits the local farmers and vendors, listening to their struggles and providing them with financial support by distributing money to help them with their daily needs, encouraging viewers to support local businesses.
Here are the key facts extracted from the text:
1. The speaker planned to climb 4000 feet above the ground and stay for 24 hours without eating anything, drinking only coffee.
2. The speaker wanted to help small businesses in Araku selling Araku Arabica Coffee, which had decreased sales due to the lockdown caused by the Coronavirus.
3. Some people believed the decrease in sales was also due to improper marketing and people's preference for foreign brands over local Indian brands.
4. The speaker traveled over hundreds of kilometers and climbed a huge mountain to stay at an altitude of 4000 feet above sea level.
5. The speaker spent 24 hours on the mountain, surviving only on Araku's organic coffee.
6. During the 24 hours, the speaker experienced cold temperatures, a hard floor to sleep on, and strong winds.
7. The speaker visited a nearby village where the organic coffee farmers live and gave a little amount of money to all the families there.
8. The speaker spoke with local vendors and farmers, who shared their struggles with low sales and the impact of the lockdown on their businesses.
9. Some vendors mentioned that people stopped buying their coffee due to the availability of instant coffee.
10. The speaker offered to give loans to the vendors and farmers to help them with their businesses.
11. The speaker gave money to some of the villagers, including children, to help them with their education and other needs.
12. The speaker encouraged viewers to support small businesses like those in Araku.