James Charles is launching his new makeup brand called Painted. In a detailed video, he discusses the challenges he faced during the brand's development, including changing labs and formula adjustments. He also expresses his excitement for the launch, revealing a line of 10 artist paints called "create paints," along with a brush set and a beauty sponge. The create paints are versatile cream-to-matte pigments suitable for various makeup techniques. James Charles introduces each paint color and its unique features, emphasizing the inclusivity of his brand for all skill levels. Finally, he hints at the launch date and prices while sharing his enthusiasm for the upcoming products.
Here are the key facts from the provided text:
1. James Charles is launching a makeup brand called "painted."
2. The brand launch has been highly anticipated and discussed.
3. The development of the brand took four years, with challenges along the way.
4. There was a need to switch labs during the development process.
5. James Charles collaborated with artists and models for a campaign.
6. The brand's first product is called "create paints," which are multi-use cream-to-matte pigments.
7. There are ten different colors in the "create paints" collection.
8. The paints are versatile and can be used for various makeup looks.
9. James Charles plans to release a video demonstrating different ways to use the paints.
10. The paints are affordable and aim to stand out in the market.
These facts summarize the key information without including opinions or additional commentary.