In this video, Brian Dean, the founder of Backlinko, shares a step-by-step process for ranking on the first page of Google. He emphasizes the importance of finding low-competition keywords, creating epic content, optimizing it for users, and building backlinks. He also suggests using unique images and personalized outreach for effective SEO.
Here are the key facts extracted from the provided text:
1. The author is Brian Dean, the founder of Backlinko, known for SEO expertise.
2. Brian Dean used to dislike SEO but conducted experiments to improve his website's ranking.
3. Long-tail keywords are recommended for lower competition.
4. Answer the Public and Reddit are suggested sources for keyword research.
5. Explodingtopics.com is recommended for finding trending topics.
6. Epic content is emphasized, and it should be long and in-depth.
7. The importance of using hooks in content for better engagement is mentioned.
8. On-page SEO involves strategic keyword placement and LSI keywords.
9. Content should be optimized for user experience to reduce bounce rates.
10. Building backlinks is crucial for SEO success.
11. Broken link building is suggested as a strategy for obtaining backlinks.
12. Using unique images in content can positively impact rankings.
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