Here's a concise summary of the article:
Apple's sales in India have seen significant growth, with a 34% increase in 2021. Several factors contributed to this growth:
1. **Local production**: Apple started manufacturing iPhones in India in 2017, which allowed them to offer discounts and increase sales.
2. **Improved customer service**: Apple's online store launch improved the repair process, making it more seamless and efficient.
3. **Marketing strategy**: Apple's marketing campaigns created hype around their products, making them more desirable to Indian consumers.
4. **Lack of competition**: The absence of Samsung's Galaxy Note series in the market gave Apple an edge.
5. **Pricing strategy**: Apple's non-pro iPhone models are more affordable, making them more accessible to Indian consumers.
6. **Influence of social media and word-of-mouth**: Apple's brand image and perceived value contributed to its popularity.
7. **Launch of M1 MacBooks and iPads**: Apple's M1-powered devices were well-received in India, contributing to the company's growth.
These factors combined to make Apple a more attractive option for Indian consumers, leading to increased sales and market share.
Here are the key facts extracted from the text:
1. In 2021, Apple's sales in India increased by approximately 34%.
2. Apple sold almost double the number of iPhones in 2021 compared to 2020 in India.
3. Around 2016, India became the world's second-largest market for smartphones.
4. By 2016, Apple's growth in India was stagnant, and its market share was too small.
5. Tim Cook visited India on May 26, 2016, and had meetings to discuss Apple's growth in the country.
6. Apple started manufacturing iPhones in India in 2017, beginning with the iPhone SE.
7. Apple's non-pro iPhone models are manufactured in India.
8. In 2021, Foxconn and Wistron increased their iPhone assembly line production in India by 75%.
9. The Indian government provided incentives for the production increase.
10. Apple's online store was launched in India, which has contributed to the company's sales growth.
11. Apple's repair process has become more seamless with the launch of the online store.
12. Apple's laptops and tablets, including the M1 MacBook, have seen significant sales growth in India.
13. The M1 MacBook was launched during the COVID-19 pandemic, which increased demand for laptops and tablets.
14. Apple's marketing strategy includes creating hype around its products, such as offering discounts during festivals.
15. Apple's non-pro iPhone models, such as the iPhone 12, have been sold at discounted prices during festivals, contributing to the company's sales growth.
16. The iPhone 11 and iPhone 12 were sold at a price of around 50,000 INR during festival sales.
17. Apple's sales growth has also been attributed to the absence of competition from Samsung's Galaxy Note series.
18. Apple's laptops have become more popular in India, with the company entering the top 5 list of laptop sellers in the country.
19. The M1 MacBook has been a significant contributor to Apple's laptop sales growth in India.
20. Apple's pricing strategy includes keeping the prices of its pro models consistent, while offering discounts on non-pro models.