This transcript is a detailed account of Ahn Jeong-won's career in the field of product planning and leadership, specifically his journey at 11th Street. He emphasizes the importance of quick decision-making for leaders and the need to adapt to changing trends in the rapidly evolving commerce industry. He also discusses his efforts to improve 11th Street's services, particularly in areas like delivery and product selection, to better compete in the market and provide a unique shopping experience for customers. His ultimate goal is to make 11th Street a recognized and preferred destination for online shoppers in Korea.
Here are the key facts extracted from the text:
1. There's an emphasis on the importance of making quick decisions in leadership and the negative consequences of delaying decisions.
2. The speaker, Ahn Jeong-won, introduced themselves as an experienced professional in the field of product planning and ownership, with over 20 years of experience, including working at companies like Yahoo and Naver.
3. The speaker joined 11th Street and eventually became the CEO, emphasizing the importance of expertise and responsibility in leadership.
4. 11th Street, a company founded in 2008, has a focus on upgrading its services and improving its position in the mobile commerce market.
5. The speaker mentioned the significance of staying updated with industry trends, startups in foreign countries, and observing customer needs to create successful products.
6. The importance of delivery in the commerce industry was emphasized, and the speaker discussed efforts to improve delivery services.
7. The speaker acknowledged the challenges of competing in the highly competitive commerce market, with a focus on price competitiveness and delivery services.
8. The goal of 11th Street is to create a unique and valuable service to satisfy customers and establish a strong position in the market.
9. The speaker talked about their experience with offline and online shopping, highlighting the different mindsets and preferences of customers for various product categories. They are working on providing tailored experiences for different types of customers.
10. Republic Woowooox was mentioned as a seller of fresh food and refurbished products.
Please note that the extracted facts are summarized from the text, and some details may be omitted for brevity.