The video analyzes MrBeast's YouTube video, a real-life Squid Game, to determine the factors that contributed to its massive success. The three-step formula to break YouTube, as identified by the creator, includes:
1. **Hardwiring the viewer to keep watching**: MrBeast uses techniques such as fast pacing, showing action before context, and strategically placing "breather moments" to keep the viewer engaged.
2. **Making the most clickable title and thumbnail**: The title is short and to the point, while the thumbnail appeals to both MrBeast and Squid Game fans, creating a storyline in the viewer's head.
3. **Promotion**: MrBeast used demand marketing by teasing the video on TikTok and building anticipation over several weeks, creating a mini-trend around his video.
By implementing these strategies, MrBeast was able to create a viral video that could potentially pass 200 million views.
Here are the key facts extracted from the text:
1. MrBeast's video on Squid Game has gained massive attention.
2. The video is on course to hit 100 million views in under four days.
3. MrBeast knows how to make a video go viral on YouTube.
4. The three-step formula MrBeast used to make the perfect YouTube video includes editing, making the most clickable video, and promotion.
5. MrBeast recreated every single set from Squid Game in real life.
6. The video features 456 people competing for a $456,000 grand prize.
7. The first game played in the video is "Red Light, Green Light".
8. MrBeast's editing style is fast-paced, with 30 separate cuts in the first 30 seconds.
9. The video's pace is relentless, with quick transitions between games.
10. MrBeast includes "breather moments" in the edit to give viewers a break from the action.
11. The video's tension is built through music, soundbites, and editing.
12. MrBeast includes character development by focusing on specific players.
13. The Netflix show Squid Game was a huge trend in 2021.
14. YouTube's algorithm shifted to focus on viewer satisfaction.
15. MrBeast's video title is simple and to the point, with only 33 characters.
16. The title includes the amount of money being competed for, which adds high stakes to the video.
17. The thumbnail appeals to both MrBeast viewers and Squid Game viewers.
18. The thumbnail features recognizable elements of the Netflix show, including the green jumpsuits and giant doll.
19. MrBeast's promotion strategy included creating hype on TikTok and teasing out images of the sets being built.
20. MrBeast created his own mini-trend by building anticipation for the video.
21. The video's creator predicts it will be MrBeast's first video to pass 200 million views.