The video discusses the rebranding of McDonald's in Russia, now called "Delicious and." The author shares their thoughts on the new name and logo, calling it "Soviet-style" and not suitable for a fast-food restaurant. They mention that despite the rebranding, the menu and taste remain the same as before. The author also shares their experience visiting the rebranded restaurant and notes that the quality of service and products may change over time if the business wants to succeed. They predict that McDonald's will buy back the business within two years due to its popularity in Russia.
Here are the key facts extracted from the text:
1. McDonald's left Russia three months prior to the video being made.
2. McDonald's restaurants that did not operate under a franchise were temporarily closed.
3. Employees of these restaurants were sent on long-term leave with salary retention.
4. Some employees were fired during the period when McDonald's was closed.
5. American McDonald's decided to sell its business in Russia.
6. McDonald's has the right to buy back its business in Russia within two years.
7. Restaurants in Russia reopened under a different brand, "Delicious and."
8. The menu at "Delicious and." is the same as McDonald's.
9. The logo of "Delicious and." is not suitable for a fast food restaurant.
10. The rebranding of McDonald's to "Delicious and." was done quickly, with some restaurants reopening just three months after McDonald's left Russia.
11. Long queues formed outside "Delicious and." restaurants on their reopening day.
12. The taste of the food at "Delicious and." has not changed from McDonald's.
13. Some items, such as the Big Mac and Happy Meal, are not available at "Delicious and."