The video's creator, Sofia, tries out the MatchCo app, which claims to create a custom foundation match using iPhone camera scans of the user's skin. The process involves scanning the user's wrist, neck, and forehead, and the app creates a personalized foundation formula. Sofia orders the custom foundation for $49 and waits for it to arrive. When she tries it on, she finds that the color is a good match, but slightly lighter than she expected. Throughout the day, Sofia checks in on the foundation's wear and tear, noting that it holds up well, especially considering her combination skin. However, she's undecided about whether the foundation is worth the expensive price tag. Overall, Sofia concludes that the app's technology is impressive, and the foundation is a good option for those who struggle to find a matching foundation, but the cost may be a deterrent.
Here are the key facts from the text:
1. MatchCo is an iPhone app that claims to scan a person's skin tone and create a custom foundation.
2. The app scans the person's wrists, neck, and forehead to determine their skin tone.
3. The custom foundation costs $49.
4. The person in the video has a medium skin tone that is not too hard to match but also not super easy.
5. The person's skin tone is lighter due to coming out of winter.
6. To use the app, the person needs to be in a room free of natural and direct sunlight.
7. The person needs to pull their hair away from their face and forehead.
8. The person needs to make sure their makeup is free.
9. The app calibrates the phone camera against a stack of flat white paper.
10. The person scans their inner and outer wrist, and then their forehead.
11. The app creates a custom foundation based on the scan, which is then sent to the person.
12. The custom foundation is called "My Perfect Complexion Custom Tinted Hydrating Formula".
13. The foundation is exclusively formulated for the person (Sofia Nygaard).
14. The foundation comes with a QR code that can be used to reorder the exact shade.
15. The person tries on the foundation and finds it to be a little light but feels quite nice.
16. The person powders the foundation to set it.
17. The person tests the foundation's wear and tear throughout the day.
18. The person compares the custom foundation to other foundations they use.
19. The person finds that the custom foundation held up just as well as their other foundations.
20. The person thinks the custom foundation is a nice foundation but is undecided if it's worth the $50 price tag.