ГЛЮКОЗА | Виртуальный феминизм из нулевых | sndk - Summary

Summary

The video discusses the Russian pop project Glukoza, which emerged in the early 2000s. Initially, Glukoza was a virtual, animated character, but later, the physical embodiment of the project was revealed to be Natasha Ionova. The project was known for its 3D music videos, which were often action-packed and experimental. However, after Natasha's face was revealed, the project's popularity began to decline, and it eventually split into two halves, with one catering to a mass audience and the other to a more niche crowd. Despite this, Glukoza continued to release music and videos, including a comeback in 2019. The video also draws comparisons between Glukoza and the British virtual band Gorillaz, suggesting that Glukoza may have been inspired by Gorillaz, although the producer, Max Fadeev, denies this.

Facts

Here are the key facts extracted from the text:

1. Glukoza was a virtual Russian pop band that emerged in the early 2000s.
2. The band's music videos were known for their 3D animation and futuristic themes.
3. The first music video, "Nenavizhu," was released in 2002 and featured a virtual girl who smokes, makes a mess, and wears socks with sandals.
4. The second music video, "Big Love Show," featured the virtual girl fighting her ex-boyfriend and escaping from a bus and a helicopter.
5. The third music video, "Glukoza Nostra," was a continuation of the previous two videos and featured the virtual girl waking up and going on a wild adventure.
6. The music videos were created by Maxim Fadeev, a Russian producer who wanted to create a virtual band that could be promoted online.
7. Natasha Ionova, a Russian actress, was hired to be the physical embodiment of Glukoza and perform at concerts and events.
8. Ionova was already known for her role in the Russian TV series "Eralash" and had been experimenting with drugs at the time.
9. The Glukoza project was initially positioned as a completely virtual and mysterious band, with many theories about who was behind the voice and the 3D model.
10. After Ionova revealed her real face, the project began to take a different direction, with more emphasis on her as a performer and less on the virtual aspect.
11. The project spawned several merchandise products, including notebooks, T-shirts, toys, and even ice cream.
12. Two PC games based on Glukoza were released, including a shooter and a strategy game.
13. Ionova went on maternity leave and released a new single and animated video clip after her daughter was born.
14. In 2011, a prequel to the Glukoza story was released, titled "Traces of Tears," which told the story of how the virtual girl met her Doberman.
15. The project went on hiatus for several years before making a comeback in 2018 with a new video directed by Naishuler.
16. The comeback video was well-received and reignited interest in the Glukoza project.
17. The project has been compared to Gorillaz, a virtual band created by Damon Albarn and Jamie Hewlett, with some accusing Maxim Fadeev of copying their style.