The speaker has 14 years of experience in digital marketing, including building and selling online businesses, consulting for various clients, and being recognized in business magazines. They offer advice on how to learn digital marketing effectively, emphasizing the importance of choosing a specific area to focus on, learning in stages, and gaining practical experience. The speaker shares personal mistakes and suggests building relationships with peers and experts in the field. They also discuss the options of staying a generalist, niching down, or expanding into related areas in digital marketing, highlighting the importance of continuous learning and practice. Finally, they recommend their SEO course for beginners as a starting point for those interested in SEO.
Here are the key facts extracted from the text:
1. The author started their digital marketing career 14 years ago.
2. They have built and sold online businesses and consulted for various clients, including small shops, celebrities, and Fortune 500 companies.
3. The author has been recognized in business magazines like Forbes and Inc as an SEO expert.
4. The United States government considers the author to be in the top one percent of their field.
5. The author recommends choosing one specific area of digital marketing to focus on, rather than trying to master all areas.
6. Learning digital marketing is broken down into three stages: understanding fundamentals, making connections between concepts, and learning execution techniques.
7. The author suggests taking a reputable beginner's course in the chosen area of digital marketing.
8. Practical experience is essential in learning digital marketing, and the author recommends creating your own website for practice.
9. It's advised to cut off from new content once you have a high-level understanding and not to obsess over non-essential details.
10. The author recommends networking with like-minded individuals and respected professionals in the field.
11. The text discusses three options for career growth: staying a generalist, niching down further, or expanding into complementary areas.
12. The author emphasizes the importance of avoiding shortcuts in digital marketing, as they can be costly.
13. Building relationships and networking are considered crucial for professional growth.
14. The author is still learning and practicing in their digital marketing career after 14 years.
15. They recommend watching an SEO course for beginners to learn about getting organic traffic.
These facts provide a comprehensive overview of the author's career journey and their advice for those starting in digital marketing.