This segment discusses color perception, the varied perception of colors based on individual faculties and cultural associations. The narrator introduces color palette generation tools but notes that sometimes the generated palettes may not work well in specific project contexts. The video aims to provide a practical, non-technical guide to color palettes and color theory in UI design. The importance of understanding hue, tint, tone, shade, and temperature as levers for achieving balanced color combinations is emphasized. The video also delves into different color models (CMYK, RGB, and HSB), highlighting their relevance in screen and print design. The HSB color model is explored in detail, emphasizing its use in digital UI design. The narrator presents six color categories—jewel tones, pastel tones, earth tones, neutral tones, fluorescent tones, and shades—each with specific saturation and brightness value ranges for creating cohesive color palettes. The first category, jewel tones, is exemplified, showcasing how to derive a harmonious palette within the designated value ranges. The demonstration involves manipulating hue while maintaining constant saturation and brightness values, resulting in a cohesive palette of jewel tones.
1. Color is a matter of perception, with each of us seeing it differently depending on our sensory faculties.
2. Color has a defined wavelength, but each person perceives it differently.
3. We all have different cultural or contextual associations that we tie to color.
4. There are many great color palette generating tools available for use in design.
5. Sometimes, generated palettes may not work well in the context of projects.
6. Elizabeth from DesignerUp is a resource for understanding color theory and UI color choices.
7. Color harmony and color theory offer formulas for starting color palettes.
8. Balancing hue, tint, tone, shade, and temperature are the levers that can be used to achieve more balanced and unique color combinations for UI designs.
9. Understanding the difference between RGB, CMYK, and HSB color models is important for digital UI screen design.
10. Warm and cool colors are often categorized as active and passive, respectively, and can be balanced in a UI design.
11. The HSB color model is commonly used by UI and visual screen designers.
12. The best user interface designs use a combination of one of the main color categories along with neutrals and shades.
13. Pastel tones, earth tones, and shades are commonly used neutrals.
14. Fluorescents and shades are very common in both dark and light designs.
15. The ideal saturation and brightness range to create fluorescent tone color palettes is a saturation between 163 and a brightness between 100 and 82.
16. The ideal saturation and brightness range to create neutral tones is a saturation between 1 and 10 and a brightness between 99 and 70.
17. The ideal saturation and brightness range to create earth tones is a saturation between 36 and 46 and a brightness between 77 and 36.
18. The ideal saturation and brightness range to create pastel tones is between 14 and 21 for saturation and between 89 and 96 for brightness.
19. The ideal saturation and brightness range to create jewel tones is a saturation between 83 and 73 and a brightness between 76 and 56.
20. Neutrals and shades are commonly used neutrals in UI design.