The provided transcript appears to be a conversation between two people, possibly a business owner and a guest or interviewer, discussing various topics related to running a business, particularly a restaurant or food establishment. The conversation is quite long and meandering, but here's a concise summary:
The speaker talks about the challenges of running a business, including managing finances, dealing with competition, and maintaining customer satisfaction. They mention that they have learned to adapt and make changes to their business strategy over time, such as reducing menu options and prices to attract more customers.
The speaker also discusses the importance of word-of-mouth advertising and how it can help or hurt a business. They mention that some customers may be put off by high prices or a limited menu, but that others may appreciate the unique offerings and personalized service.
The conversation also touches on the topic of franchising and the challenges of maintaining consistency and quality across different locations. The speaker mentions that they have had to deal with franchisees who do not follow the head office's guidelines and that they have had to find ways to address these issues.
Throughout the conversation, the speaker shares their experiences and insights, offering advice and suggestions for other business owners. They also mention that they are looking to expand their business and try new things, such as introducing new menu items and hosting events.
Overall, the conversation is a candid and informative discussion about the ups and downs of running a business, with a focus on the food industry.
Here are the key facts from the text:
1. The speaker mentions a stabbing incident that occurred three months ago.
2. The speaker's business suffered a 50% loss in sales due to the incident.
3. The speaker's business is located in an alley market.
4. The alley market has been featured on a TV broadcast.
5. The broadcast helped increase the speaker's business, but the effect was short-lived.
6. The speaker believes that the prices in the alley market are too high.
7. The speaker wants to reduce the prices in the alley market to make it more competitive.
8. The speaker mentions that they have been in business for 58 years.
9. The speaker's business is not just a restaurant, but also a store.
10. The speaker wants to improve the quality of their products and services.
11. The speaker believes that reducing the menu and prices can help increase sales.
12. The speaker mentions that they have learned from their mistakes and are willing to make changes.
13. The speaker wants to introduce a hidden restaurant in Daegu.
14. The speaker believes that there are many hidden restaurants in Korea that are worth exploring.
15. The speaker mentions that they will be featuring a new menu item, lecture curry, which will be priced lower.
16. The speaker believes that customers will appreciate the lower prices and improved quality.
17. The speaker mentions that they have been working with a franchisee to develop new menu items.
18. The speaker believes that the franchisee's head office is not supportive of their ideas.
19. The speaker wants to target people who are having a hard time and feature them on TV.
20. The speaker believes that their business can benefit from being featured on TV.