Daddy Yankee, a global superstar and the king of reggaeton, joins Joe from Complex at Yanking Kicks in Miami for a sneaker shopping spree. During the episode, they discuss Daddy Yankee's history with sneakers, from growing up in Puerto Rico and not being able to afford popular brands like Nike and Adidas, to becoming a pioneer in sneaker collaborations.
Daddy Yankee shares his memories of the early days of sneaker culture in Puerto Rico, where Reebok Classics, Air Force Ones, and Jordans were highly sought after. He also talks about his own Reebok deal in 2005, which made him the first Latino artist to collaborate with the brand.
The conversation also touches on the impact of sneaker collaborations on urban culture, with Daddy Yankee expressing his pride in paving the way for other Latino artists. He praises J Balvin's Jordan collaboration and Bad Bunny's Adidas Forum, saying that it's great to see these artists making history.
The episode ends with Daddy Yankee shopping for sneakers, choosing a pair of Bad Bunny's Adidas Forum and giving away sneakers to some young basketball players.
Here are the key facts from the text:
1. The interview is with Daddy Yankee, a global superstar and the king of reggaeton.
2. Daddy Yankee's real name is not mentioned in the text.
3. Daddy Yankee is from Puerto Rico and grew up in a poor neighborhood.
4. As a child, Daddy Yankee's family couldn't afford expensive sneakers.
5. Daddy Yankee's first pair of Nikes were the Air Reds.
6. In the early 2000s, Daddy Yankee was working at the Finish Line in a mall.
7. Daddy Yankee had a shoe deal with Reebok in 2005.
8. The Reebok shoe deal was a big momentum for the urban culture.
9. Daddy Yankee designed a soccer shoe for Reebok, but it never released.
10. Daddy Yankee has a museum in San Juan, Puerto Rico, that showcases his sneakers and other memorabilia.
11. Daddy Yankee is proud to see other Latino artists, such as J Balvin and Bad Bunny, getting sneaker collaborations.
12. Daddy Yankee thinks J Balvin's Jordan collaboration is fire.
13. Bad Bunny has a multi-year deal with Adidas.
14. Daddy Yankee got to pick out some sneakers to take home, with the help of some young basketball stars.
15. Daddy Yankee chose a pair of Bad Bunny's Adidas Forum sneakers.