The video discusses the process of creating YouTube videos, from ideation to editing. The creator shares their approach, which includes:
1. Writing down video ideas in a note-taking app, with the ability to add links and images.
2. Creating a script with bullet points and expanding on them.
3. Recording a video with a Sony A7S III camera, a green screen, and a Philips light.
4. Using a phone's microphone for crisp and clear audio.
5. Editing the video in Premiere Pro, with tips for fast editing and seamless cuts.
6. Using music from Epidemic Sound or free alternatives like Mixkit.
7. Creating thumbnails in Photoshop, with tips for background color, navigator, and testing on different platforms.
8. Uploading the video and using TubeBuddy's SEO feature to optimize the title and tags.
The creator also shares a "hidden trick" for making videos go viral, which involves using TubeBuddy to search for popular titles and keywords.
Here are the key facts extracted from the text:
1. The creator uses a DSLR camera to shoot their YouTube videos.
2. They use a Sony A7S III camera with a 16-35 mm F2.8 lens.
3. They record in 1080p RAW, but export in 4k for some videos.
4. They use a Mac for screen recording because of its high-quality output.
5. They use a green screen for some videos.
6. They write their script word-for-word and try to stick to it during recording.
7. They use the Craft Notes app to write and organize their scripts.
8. They use Premiere Pro for editing their videos.
9. They cut their videos based on the audio waveform to ensure a fast-paced edit.
10. They use Epidemic Sound for background music in their videos.
11. They also use Mixkit as a free alternative for royalty-free music and sound effects.
12. They use Jitter.Video for free templates for their videos.
13. They edit their thumbnails in Photoshop.
14. They use TubeBuddy to optimize their video titles for SEO.
15. They record their voiceovers using their phone's microphone.