The video discusses the paradox of reinventing oneself on YouTube, using the example of a public feud between Ethan of h3h3 and Logan Paul. The creator argues that both parties have valid points, but also flaws in their arguments. Ethan is frustrated with the current state of YouTube and feels that Logan Paul's content caters to a younger and more superficial audience, while Logan Paul is trying to reinvent himself and adapt to the changing algorithm. The creator suggests that the key to success on YouTube is to continuously reinvent and adapt, and that there is no guaranteed formula for success. They also criticize Ethan for complaining without putting in the work to change his own content, and suggest that Logan Paul should acknowledge that kids are watching his content and be more self-censoring. The video ends with a call to action, asking viewers to share their thoughts on the matter.
Here are the key facts extracted from the text:
1. Ethan and Hila of h3h3 started making YouTube videos in 2013.
2. Their early videos were experimental and later transitioned to reaction videos.
3. They gained a large following and became popular around 2016.
4. In 2017, they were involved in a lawsuit with Matt Haas, a YouTuber they had previously commented on.
5. The lawsuit lasted almost a year and a half, but h3h3 ultimately won.
6. After the lawsuit, h3h3 rebranded into the h3 podcast.
7. Logan Paul started gaining a following on Vine in 2013 around the same time as h3h3.
8. By 2017, Logan Paul had become extremely popular on YouTube.
9. In 2018, Logan Paul was involved in a controversy surrounding a vlog he posted about his trip to Japan.
10. Ethan of h3h3 has expressed frustration with the current state of YouTube and Logan Paul's success.
11. Logan Paul and his co-host Mike responded to Ethan's comments on their podcast.
12. According to Google Trends, searches for h3h3 peaked in July 2017 and have been declining ever since.
13. H3h3 has not been making videos as frequently as they used to.
14. The YouTube algorithm and audience preferences are constantly changing.
15. Logan Paul's content has been criticized for being geared towards a younger and more superficial audience.
16. Ethan of h3h3 has been accused of being salty and frustrated with his own lack of success compared to Logan Paul.