On November 1st, Shane Dawson and Jeffree Star launched their highly anticipated "Conspiracy Collection," a beauty product line that included an eyeshadow palette. The launch was documented in a nine-part series, offering fans a behind-the-scenes look at the creation process. The collection sold out in under four hours, with over 1 million units sold, causing the website to crash due to high demand. The launch was considered a game-changer in the beauty industry, with large brands like Estee Lauder adjusting their forecasts and pausing advertising efforts. The success of the launch has been attributed to the transparency and storytelling behind the product, creating a sense of FOMO (fear of missing out) among fans. The event has been seen as a milestone in the history of the internet, demonstrating the power of content creators and their ability to disrupt traditional industries.
1. Shane Dawson and Jeffree Star launched their Conspiracy Collection on November 1st.
2. Over a million units of the conspiracy palette sold out in less than four hours.
3. Shane Dawson documented the process of creating the eyeshadow palette in a nine-part series.
4. The launch of the Conspiracy Collection was initially planned to happen after the last episode of the series, but it was moved to after the sixth episode.
5. The website of Jeffree Star Cosmetics crashed due to high traffic before the collection was even launched.
6. Third-party services across Shopify also went dark two minutes before the scheduled launch.
7. Some people bought the collection to resell it at an insane markup, up to over a thousand dollars.
8. Estee Lauder companies allegedly cut profit forecasts during the 24 hours around the Conspiracy launch.
9. Shane and Jeffree ordered 1 million units of the Conspiracy palette, making it a legitimate sold-out moment.
10. Daniel Sinclair tweeted that the billionaire YouTuber will arrive within the next five years.
11. The Ridge wallet was launched on Kickstarter in 2013 and surpassed its goal by over 900%.
12. The Ridge wallet comes in over a dozen different styles, including titanium, aluminum, or carbon fiber.