The speaker discusses his experience with creating a viral chili sauce business. He started by cooking his mother's recipe and sharing it with friends and family, who all praised its deliciousness. He decided to sell the sauce, but initially, it was difficult, and he considered giving up. However, he persevered and eventually started advertising on Facebook and Instagram.
The business gained traction, especially during the COVID-19 pandemic, when people were looking for comfort food to eat at home. The speaker credits his team for their hard work and consistency in producing high-quality sauce.
He also talks about the challenges of scaling up production, building a team, and establishing procedures to maintain consistency. The speaker emphasizes the importance of using fresh ingredients and shares his process for sourcing and preparing them.
He also discusses the impact of increasing ingredient prices on his business and how he responds to these changes. The speaker wants to make his products more affordable for the public and is exploring options such as partnering with resellers or establishing warehouses in different regions.
Finally, the speaker shares his plans for expanding his business, including introducing new products and collaborating with other entrepreneurs. Throughout the conversation, he emphasizes the importance of creativity, enjoyment, and conveying his message in an entertaining way, particularly on TikTok.
Here are the key facts extracted from the text:
1. The speaker tried sambal because it was viral everywhere.
2. The speaker made a difference in their cooking by shooting videos.
3. The speaker's business started on Instagram 4 years ago.
4. The speaker's product was already existing before TikTok.
5. The speaker started using Facebook Ads for advertising.
6. The speaker's business increased during the Covid pandemic.
7. The speaker's business was impacted by the pandemic, but they were able to adapt.
8. The speaker's team directed them to use TikTok for advertising.
9. The speaker created content for TikTok and became the face of the brand.
10. The speaker's business started with just them, but they had to build a team as it grew.
11. The speaker established procedures to maintain consistency in their business.
12. The speaker's process for making chili sauce involves selecting ingredients and stocking them.
13. The speaker employs people to pick up ingredients from the market.
14. The speaker's business is affected by the increase in price of ingredients, especially during the rainy season.
15. The speaker wants to make their products more affordable for the public.
16. The speaker is looking for ways to reduce postage prices for customers in Sumatra.
17. The speaker is planning to expand their business to include new products, such as perfume and clothes.
18. The speaker values spicy but delicious food and wants to maintain this value in their business.