The video features Safiya buying the first five things she sees in Snapchat ads. She explores various ads on Snapchat, including sponsored lenses, geofilters, and traditional ads between stories. She purchases a custom geofilter, Adidas shoes, a Victoria's Secret bra, a Starbucks Refresher, and John Frieda haircare products. Safiya then reviews each item, sharing her thoughts on whether the ads were targeted to her interests and demographics. She concludes that while the ads were not highly personalized, she enjoyed the items she purchased, particularly the Adidas shoes and the custom geofilter for her cat Krusty's birthday.
Here are the key facts from the text, without opinions:
1. The author has had a Snapchat account since 2012 or 2013.
2. The author has used Snapchat more personally than their Instagram account.
3. Snapchat shares information with other companies, including email addresses.
4. The author has seen sponsored lenses and geofilters on Snapchat.
5. Snapchat also has traditional ads between personal stories and discover stories.
6. The author created a custom geofilter for Krusty's birthday.
7. The author purchased Adidas shoes after seeing an ad on Snapchat.
8. The author purchased a Victoria's Secret bra after seeing an ad on Snapchat.
9. The author purchased a Starbucks Refresher drink after seeing an ad on Snapchat.
10. The author purchased John Frieda haircare products after seeing an ad on Snapchat.
11. The author used the John Frieda shampoo and conditioner on their hair.
12. The author made a kitty cake for Krusty's birthday with tuna, egg whites, cheddar cheese, and shrimp garnish.
13. The author celebrated Krusty's birthday with a custom geofilter and a party.
14. The author thinks that Snapchat ads are similar to YouTube ads in terms of the types of companies that advertise.