This video is a personal reflection and storytelling by Reggie Saunders, the Vice President of Entertainment Influencer Marketing for the Jordan Brand. He talks about his life in sneakers, sharing anecdotes about various sneakers and their significance. He discusses how certain collaborations and iconic releases came to be, emphasizing the importance of authentic relationships and patience in the sneaker industry.
Sure, here are the key facts extracted from the text:
1. Reggie Saunders is the vice president of entertainment influencer marketing for the Jordan brand.
2. Reggie grew up in a military family but later moved to the DMV area.
3. He started collecting sneakers as a teenager and had a memorable experience at Footlocker.
4. Reggie originally signed with NC State to play football but had to change his plans due to his mom's breast cancer.
5. He later worked for an agency representing the Jordan brand and had a key card to the Jordan showroom.
6. Larry Miller and H white decided to hire Reggie directly for the brand.
7. Reggie was involved in the launch of Jordan sneakers, including the 16, 17, and 18.
8. Travis Scott collaborated with Jordan on sneakers, including the Trunner model.
9. Reggie emphasized the importance of authentic partnerships in the sneaker industry.
10. Eminem collaborated with Jordan on special edition sneakers.
11. The Carhartt material used in a shoe was inspired by the movie "8 Mile."
12. There was a special edition shoe inspired by Kawhi Leonard's love for Nipsey Hussle.
13. Reggie mentioned the importance of family and paying attention to details in sneaker design.
14. Justin Timberlake collaborated with Jordan on the "Legends of Summer" shoes.
15. The "Legends of Summer" shoes had a unique reflective design and were given away after being worn.
16. Reggie highlighted the significance of the Legends of Summer collection.
17. There was a special edition Air Jordan 13 inspired by The Notorious B.I.G.
18. These shoes were released in 2023 to celebrate the 50th anniversary of hip-hop.
These facts have been numbered for clarity.