The video appears to be an explanation statement by the CEO of The Born Korea, addressing recent media articles criticizing the company's franchise business model. The CEO explains that the articles contain false information and misinterpretations about the company's business period and sales data.
Specifically, the CEO clarifies that the articles incorrectly compared the company's business period to the lifespan of its individual stores, and that the sales data was misinterpreted due to changes in store sizes and types over the years.
The CEO also emphasizes that the company prioritizes its franchisees and store owners, keeping operating expenses low and not raising prices unnecessarily. The company's operating profit margin is low, but this is due to its efforts to support franchisees rather than maximizing profits.
The CEO expresses regret for any harm caused to store owners by the media articles and thanks them for their support. The video is an attempt to set the record straight and provide a more accurate understanding of the company's business model and values.
The CEO also mentions that the company is not perfect and has made mistakes, but it is working hard to improve and grow. The video concludes with a message of appreciation to viewers and a promise to continue working hard to find solutions and improve the business.
Here are the key facts extracted from the text:
1. The incident began last June when eight Yeondon Ball Katz store owners took collective action.
2. The media published articles criticizing Korea as a whole, which the speaker finds unfair.
3. The speaker's company, The Born Korea, was misrepresented in an article with incorrect information.
4. The article stated that The Born Korea's business period was 3.1 years, which is incorrect.
5. The business period refers to the time from opening to closing a store, not the time since the company was founded.
6. The Born Korea's business period is actually more than 3 years, and the company has been in operation since 1993.
7. The article also stated that The Born Korea's sales per store were cut in half, which is also incorrect.
8. The company's sales per pyeong (a unit of area) actually increased to 23.5 million won in 2023.
9. The number of stores has increased from 247 in 2010 to 2785 in 2023.
10. The company's operating profit margin is very low, and they try to keep prices low for franchisees.
11. The company has been working hard to improve the brand image and support store owners.
12. The speaker is upset that the article caused damage to store owners and the company's reputation.
13. The company has 2,900 stores, and the store owners are the company's lifeline.
14. The speaker believes that the article was unfair and damaging to the company and its store owners.